Pros and Cons of Custom Bags with Logos
Custom Bags with Logo is one of the best marketing techniques used by firms to amplify the name of their brand. Once registered, it plays in the minds of the customers for a long time. These bags are quite popular among the public as well since they can be reused for a number of times and it is quite convenient for them to carry around things. According to some statistics, a custom bag with logo can remain in circulation for a period of 7 months and thus continuously hammer the memory of the public. In this article, we discuss the various pros and cons of using these bags:
The various advantages of the custom bags are:
Perfect for Branding Purposes: These bags are the best option for branding. The bags are customized according to your brand’s image. The colors used, the logo on the bags play an important role in conveying your message. Each brand has a particular message which it wants to convey to the public and if the message is delivered it impacts the brand in a positive way in the long run. These bags serve as a cost-effective measure of marketing and is cheaper than traditional ways of marketing like print media.
Promotional Bags are Durable – Custom Bags with Logos is a marketing campaign which is cost-effective as mentioned above. Not only is it effective but is also durable. Once the investment is made, it is brought in circulation and remains so as the public loves using bags. The quality of the bag encourages the users to keep it in circulation and it thus becomes of constant use. The more the public uses it, the better it is for the brand.
Use by the Employees – Often, employees are asked to wear promotional t-shirts and other wearables. These are but limited to the office area. However, in the case of bags, if the employees are given these bags then they can use it to carry things around, which in turn, will promote the brand. These bags create popularity among the people who see the employee carrying those bags. Actually what happens is that when they see the name of a brand being carried around regularly, they start believing in that brand and the trust value of the brand increases.
Just like every coin has 2 sides to it, using these bags may not always be the best option. There are a few cons as well.
Misrepresentation of your Brand – Sometimes, the custom bags with logo can be used in certain situations or conditions that misrepresent your brand. This contrast representation may harm the image of your company and thus create an unwanted situation for you. This might harm you and your brand’s image which is something you cannot manage. So, you have to ensure that the bags are not designed to be used in such a situation where it might become difficult for you in the long run.
May Not Always be Used – It is difficult to ensure that the customers use this bag later. These bags are given to these customers once they purchase something from the brand. After they are given out, if the customer actually uses it later for various purposes then only the promotion of the brand can be ensured. However, brand marketers cannot assure that. It totally depends on the mood of the customers. Thus, this can be cited as one of the cons of this strategy.
Finally, we note that like every other thing with its own set of advantages and disadvantages, custom bags with logo are certainly beneficial to the brand. The pros outweigh the cons and thus, almost all brands should try to use their custom bags as a marketing tool.
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