Lulu: The App That Helps Girls Make Smarter Dating Decisions

TL;DR: If you have ever wished you could test the people you date, or even the dudes you-know-who would make great times, as if you evaluate restaurants, then Lulu is going to make your aspirations come true. Because the first-ever app for ladies, Lulu is actually using the lead-in this sector, assisting female seeking coupless make smarter dating choices and men come to be better daters.

From Amazon to Yelp, we're in a world in which people love to review things. Everybody else are unable to hold off to generally share their viewpoint about their most recent food and/or finally apartment they stayed in, but what in regards to the latest guy they proceeded a romantic date with?

Well Lulu is the perfect socket for doing just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is an exclusive myspace and facebook that offers ladies the chance to rate the men they date, suggest date-worthy men and share private experiences with an incredible number of various other like-minded ladies.

It is like talking-to your very best friend

Chong and Schwartz had gotten the concept for Lulu after Chong had a memorable all-girls brunch knowledge. From switching stories about careers to romantic days celebration strategies, she expected she could bottle that feeling of camaraderie and put it to good usage.

In 2013, that eyesight became possible as Lulu, an area in which ladies can feel secure whenever speaking about their unique love everyday lives.

Director of promotion Deborah Singer mentioned it's been quite a few years coming for an app such as this in the industry, especially with guidelines being popular various other components of life.

"ladies these days get referrals about all things in their own everyday lives… however do not get suggestions for one thing as important as connections and times," she stated. "We believe that's a remarkably important place for ladies is updated while having info to enable them to truly create smarter decisions for themselves."

Whether it is status males they will have eliminated on with, advocating top-quality guys some other customers or generating pal contacts, Lulu makes a life threatening influence.

"i believe we are providing a information layer to the matchmaking area," Singer mentioned. "Dating is one thing that doesn't have that information level, so we see our selves as getting info to this sector."

Lulu stands apart off their programs because Chong and Schwartz, in addition to everyone regarding team, leave their own characters shine through, offering off that sense of talking with an extremely good sweetheart.

Per Singer, Lulu is very prominent among college women, who're in an innovative new matchmaking environment consequently they are finding feminine pals to go to for suggestions about the guys they are satisfying on campus.

Lulu additionally puts the confidentiality and protection of the members 1st. The application uses Twitter to confirm sex, age (not one person under 17 is allowed to join) and pals sectors.

But try not to believe men are not allowed within ladies club

In might, Lulu permitted guys to start out with the software when they happened to be interested in being evaluated.

Male people is able to see their particular general rating and which hashtags women are utilizing to spell it out all of them, like "#AlwaysHappy" or "#WearsEdHardy."

Nonetheless can also access information that presents exactly how ladies rank all of them on traits eg wit, kissing capabilities and.

Lulu's article staff even offers guys specialized posts that provide matchmaking advice for the certain areas they want improvement in.

Females may also ask the men their opinions on multiple subjects, including anal sex or creating a consignment.

Up until now above one million guys have joined, with the average overview being a seven, many even look at the app 3 x daily.

"We watched that there was a proper appetite from men to sort of enjoy analytics about what ladies had been claiming about them," Singer said. "the objective would be to really assist guys improve. Like everyone else would use Bing Analytics on the website to enhance it, it is variety of Google Analytics for guys."

Generating a secure, good atmosphere for all

Unlike web sites like Yelp or TripAdvisor, Lulu does not enable ladies to write available remarks inside their evaluations.

Ladies are given multiple choice options whenever examining the males alongside females can concur or disagree using review, which Singer said encourages a confident environment additionally helps to keep user reviews from becoming unnecessarily mean.

"we are rating men and women – we are rating dudes. We realize that the is a sensitive and painful and provocative thing becoming undertaking, so we have to do it in a thoughtful means and also in a constructive method," she mentioned. "We heard from the start from girls they didn't desire to be part of something mean, so we determined that the format would keep that ecosystem."

Lulu uses that same style down the road whenever increasing with other popular verticals like charm, travel or business.

"we should head to a location in which women are coming to Lulu and it's form of their own primary destination for acquiring info off their ladies," Singer stated. "we are really focused on the merchandise and continuing to create tactics to help ladies share more and obtain suggestions."

If you're ready to release your girlfriend chat, get Lulu (free of charge!) into the App Store or Bing Enjoy.